Tech Tuesday: Mobile and Social Fundraising
Date posted: April 8, 2014
New in the library!
Mobile for good: a how-to fundraising guide for nonprofits.
Heather Mansfield. New York: McGraw-Hill Education, 2014.
This book outlines the process and best practices for creating and maintaining a mobile and social fundraising strategy. It includes specific advice for best practice in using Facebook, Twitter, Google +, LinkedIn, YouTube, Pinterest, Instagram and Tumblr for fundraising and awareness raising.
If your organization has a social media strategy or is developing one, review 4 Things Nonprofit Social Media Efforts Need But Might Not Have to see if you’ve taken care of these basics.
Other books in the library on using social media for fundraising include:
101 social media tactics for nonprofits: a field guide.
Melanie Mathos, Chad Norman. Hoboken, NJ: Wiley, 2012.
This guide features 101 ways for nonprofits to use social media to engage supporters, share their mission, and inspire action. It explains the steps needed to set up social media tools, and then use them to communicate, engage, fundraise, and measure results. Presents beginner to intermediate-level tactics with real-life examples.
Social change anytime everywhere: how to implement online multichannel strategies to spark advocacy, raise money and engage your community.
Allyson Kapin and Amy Sample Ward. San Francisco: Jossey-Bass, 2013.
This book is an action-oriented guide for nonprofit staff who recognize the need for a more nimble approach to building and mobilizing their communities through multifaceted campaigns and by integrating online channels with offline tactics.
Social media for social good: a how-to guide for nonprofits.
Heather Mansfield. New York: McGraw-Hill, 2012.
This resource for nonprofits reviews the practical aspects of using social media to communicate and fund raise.
To borrow any or all of these books, email email@example.com