Literacy Program Videos – South Vancouver Island

Literacy Program Videos – South Vancouver Island

Literacy Program Videos – South Vancouver Island

Date posted: May 2, 2018

Today we are pleased to welcome Jan Dupuis, the Literacy Outreach Coordinator in Victoria, as our guest blogger. She shares her experience in creating videos of literacy programs.

In the summer of 2017 I approached SHAW TV about producing segments on local literacy programs and services. I had experience volunteering with SHAW TV and understood the process and skills required to create video segments. Since part of their mandate is to produce and air community content I considered this an excellent opportunity to profile some of the literacy programs on South Vancouver Island.

The purpose of working together to create the videos was to increase community awareness of the existence and value of literacy programs, through client, staff and community interviews, as well as video of people participating in and enjoying programs. These video segments also have the potential to:

  1. reduce stigma about having literacy issues
  2. encourage people to contact organizations about programs and services that might assist them with their learning goals and
  3. stimulate emotional connection to and empathy for people with literacy issues and needs.

We produced four video segments on the following organizations and programs.

Victoria Literacy Connection: interviews with staff, volunteer and clients

Open Air Library: interviews with child and adult participants at the event

Noisy Kids Reading Club: interviews with children and staff during the program

Westshore Family LiteracyTour: interviews with children, parents and staff at different event locations

Additionally, since SHAW TV had recently produced a segment with The Learning Curve (Learning Disabilities Association), it was included in the compilation video.


The steps involved in creating the segments were:

  • Submitted a proposal to SHAW TV to collaborate on producing literacy segments.
  • Communicated with organizations providing literacy programs and services about producing segments and how to approach interviews and other content for videos.
  • Created outlines for on camera interviews; I was the interviewer.
  • Worked with a SHAW TV producer to coordinate film shooting; went together to each location; interviewed people, took film and background video.
  • Worked with SHAW producer on editing of each segment; this was surpassingly fun and interesting!
  • Uploaded each segment to YouTube.
  • Created a compilation video of the 4 segments we did together and one other segment produced by SHAW and The Learning Curve (Learning Disabilities Association).
  • Distributed individual segments and compilation video widely in the community, including to task groups, networks and through social media.

How to Get Started

  • Create your idea and purpose for a video, for example interviewing children, adults, teachers and volunteers in a particular program, with the purpose of promoting the program in the community and beyond.
  • Contact your local cable TV station to see if they would support the production of your video. Is it in their mandate to engage the community by providing their resources (staff, camera operators, production assistants, studio space, training) to create community content? How much air time will your video get? Will you be provided with a video YouTube link to share with your networks and put on your websites and social media platforms?
  • If you don’t have a local cable station, or you do but they don’t support community content in the ways mentioned above, you can look into a university, college, film school or local film group to support your video production. If one or more of these resources are available they can do the same things that a cable station can do, except for airing it on a cable station. That said, they may have their own websites and YouTube stations which it can be aired on and you can still distribute the video link as above. If there are no community resources to tap into you can still create your video by using your own or renting a good quality camera. You can also create your own YouTube station for your videos. There is always a way!
  • Once you have determined the video content, scope and participants you can proceed with the steps we took under ‘Process’.

It’s important to note that an additional value of videos is that they can be used as part of a funding application, to provide a visually ‘live’ experience of the program that the request is related to.

The whole process from concept to video completion was a valuable collaboration between the literacy community and SHAW TV. It was extremely enjoyable and a great learning experience for me. The response in the community has been very positive and I continue to remind people to share the videos in any way they can.

Please feel free to contact me with questions. Email



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