The Decoder – September 2016


Message from the CEO

September is Literacy Month! I’m thrilled to announce that we’ve launched our third annual Literacy is Life campaign!

This year’s theme is “Give Someone a Fresh Start” – helping others overcome challenges or a difficult time. Along with the provincial literacy network, Decoda is raising awareness of the ability for learners of all ages to achieve their literacy goals.

On September 8th, which was the 50th anniversary of UNESCO’s International Literacy Day, Mayor Gregor Robertson officially launched the Literacy is Life Campaign with a flag raising and proclamation of September as Literacy Month at Vancouver City Hall. Thanks to overwhelming online support from across British Columbia – and Canada – including Canadian celebrities wearing purple socks and posting selfies in support of literacy, our #LiteracyisLife hashtag trended in Vancouver on that day!

At the Vancouver event, a memorandum of understanding was signed with Dr. Scott Sampson of Science World, and we were proud to announce the largest corporate donation ever made to our organization – Brit Insurance of London, England presented us with $300,000 for our brand-new Fostering Literacy Project. The Rotary Club of Vancouver showed their leadership as champions of literacy by presenting a cheque for $5,000.

Vancouver Proclamation  rotary_club


As was so popular last year, major landmarks such as the sails at Canada Place, Vancouver City Hall, the Harbour Centre tower, Telus Garden, and Science World were lit up in purple to commemorate International Literacy Day. The main entrance and fountain of the Provincial Parliament Buildings in Victoria were also lit up in shimmering purple – an amazing show of provincial support from our government representatives!

Please view our Facebook album for photos of all of the landmarks.

The campaign continues until September 30th – and it’s easy for you to get involved! For example, for the entire month of September, you can inspire and support learners of all ages who need a fresh start to achieve their life goals through entering our #LiteracyisLife contest!

Share your story with us about how you overcame a difficult time or challenge to help inspire and encourage others. All submissions will be entered into a draw to win a $100 gift card and CBC prize pack! You can find more details on our special contest page.

Here’s another way to support BC literacy: buy a pair of merino or bamboo socks from Blue Sky Clothing Company (sold online and in seven different locations across BC), and Blue Sky will donate $1 to support local literacy programs. Be sure to buy yourself and your loved ones pairs – they make great gifts!

Are you a trivia fan? After the success of our Team Trivia Challenges held over the past two years, other communities across BC are joining in and holding their own events. Find a listing of province-wide events here.

Be sure to visit for more information about other ways that you can get involved in the Literacy is Life campaign.

Where do your donations go? Read about the power of literacy and learning in the stories in this newsletter and on our success stories page. Thank you in advance for your support!

As always, I encourage you to contact me with any suggestions or comments about our campaign and our work.

Please join us in celebrating Literacy Month – and spread the good word about Literacy is Life!



Brenda Le Clair