The Decoder – June 2016

Message from the CEO

As the summer season approaches, I wish you sunny weather, good reading and memorable times with friends and family.

During these months, the Decoda team will be busy coordinating the Literacy is Life campaign. Held throughout September, it will be our largest fundraising and awareness campaign to date.  Whether you are a practitioner, tutor, donor or learner, I encourage you to join us and get involved in the campaign.  Your participation and support will help reinforce the power of literacy and learning to change lives in British Columbia.

On September 8th, we will be joining partner literacy organizations from across British Columbia in commemorating UNESCO International Literacy Day at city halls across the province, where the provincial literacy flag will be raised.

Please visit to learn details about campaign events; we will also be posting information on our social media channels.

Our campaign broadcast media partner, CBC British Columbia, will be airing Literacy is Life public service announcements throughout the month. This year, they will also be sponsoring our annual literacy contest – please be on the lookout for us on TV and radio, and let us know if you see or hear about Literacy is Life – we’d love to hear from you!

Thank you to our corporate and community partners for their commitment to our campaign, as seen on our sponsor page. The highlight of our fundraising campaign is our third Trivia Challenge – more details can be found on our event page. If your organization is interested in sponsoring Literacy is Life or donating gifts-in-kind to the trivia fundraiser, please see our online sponsor kit for more information.

On a more personal note, our colleague, Leona Gadsby, will be retiring this month. A pillar of the BC literacy community, her work has been instrumental in the work of Literacy Now, Decoda Literacy, and regional organizations such as the Columbia Basin Alliance for Literacy (CBAL). Leona’s lifelong commitment to the literacy community, and her strong presence in the field, will be greatly missed. We wish her all the best in this new and exciting phase of her life. If you’d like to leave a message to wish Leona well, email us at

As always, I encourage you to contact me with your feedback and thoughts.


Brenda Le Clair

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