We are thrilled to have one of the premier TV media outlets in British Columbia as partner in our efforts to promote literacy in British Columbia. CTV Vancouver has come on board as our TV media sponsor for the Literacy is Life campaign. This fall, you will see a moving and powerful campaign on CTV, highlighting the impact that literacy has on people’s lives and how it has benefitted our communities.
As a proud supporter of Decoda, CTV Vancouver is a great believer in literacy. Their generous support will help us raise our profile, reach new audiences, and hopefully raise significant funds to support the continuation of community-based literacy across British Columbia.
CTV Morning Live Anchor Keri Adams will be the new ‘face’ of literacy for Decoda and she will help kick off the month on September 10th as the Emcee at our Literacy is Life Kick-off celebration. “I am honoured to be part of this important campaign to promote literacy, especially among our young people. I read with my children every night, and I know it’s a first step towards a lifetime of understanding. Ensuring that everyone has the resources they need to develop skills at any age is necessary to building a strong and healthy community.”
We thank CTV Vancouver for their initiative and their support of community-based literacy, and are extremely excited about working with the CTV team!